Never forget a birthday. Never give a bad gift. Always know what to wear.

Occasion Manager is your personal CRM for Indian social life — tracking the people you love, the occasions you can't miss, and the gifts you'll be proud to give.

  • Manually curated
  • No hidden affiliate bias
  • Built for India's 88-day festive season

The 5-minute panic before a birthday. The group chat chaos before a wedding. The dread of a five-month festive season.

You're not bad at gifting. The system is broken. Reminders live in 12 apps. Wishlists live in someone's head. Group gift money lives in a WhatsApp group that never ends. And nobody remembers what you gave last year.

88 days
India's festive window, not two weeks
47%
Indian wedding guests still give cash, not gifts
35–40%
gifting now happens for non-festival, daily occasions
₹12,000–15,000 cr
corporate gifting market, growing 18–20% annually

Your week, solved.

Birthday in 3 weeks

Reminder + 5 scored gift ideas for Rohit under ₹2,000, based on what you've told us he likes.

Solves anxiety before it becomes panic.

Wedding next month

What to wear + best gifts for the couple + coordinate with 4 others.

One app for the entire event prep.

Diwali in 2 weeks

You have 8 people on your list. Here's a budget tracker, group gift options, and our #1 pick for each.

Batch solves the entire season.

Friend mentions they want something

Quick-add: 'Sneha wants a Kindle.'

Captures intent before it's forgotten.

You bought a gift

Log: 'You gave Rohit a watch in 2024. He liked it.'

Prevents repeats, builds memory.

This is the loop that makes the app openable weekly — not just during gift season.

How we choose.

Curated by Humans

Our curators — real people with real families, friends, and colleagues — review every product. They look for products that solve a genuine problem or create genuine delight.

Scored for Trust

Every product earns a 0–100 BuyScore. It's calculated on six transparent factors. Affiliate commission is never a factor.

Priced for You

Live rupee prices and direct affiliate links to Amazon, Flipkart, Myntra, IGP, and FNP. No hidden markups. No sponsored placements.

Gifting norms, built-in.

Indian gifting is not uniform. We know that.

Regional Wedding Norms

South Indian: gold coins, silver items, household pieces. Punjabi: expressive cash gifts and jewellery. Bengali: gifts tied to rituals like Ashirwad.

The Number 4

Never give sets of four. The number 4 is associated with bad luck in Indian tradition.

Odd-Numbered Cash

Cash gifts should end in 1 — ₹501, ₹1,001, ₹2,100. Never ₹500 or ₹2,000.

The Festive Calendar

India's festive season runs 88 days — from Ganesh Chaturthi to Holi. Not two weeks.

Gifting is a team sport.

Cousins, college friends, office teams — everyone wants to chip in. Nobody wants to chase payments.

Priya's Wedding — Team Gift

₹15,000 target · 12 contributors · ₹2,100 per person

₹12,600 collected

  • ✓ Ankit₹2,100 paid
  • ✓ Sneha₹2,100 paid
  • ✓ Rohit₹2,100 paid
  • ◐ Meera₹2,100 pending
  • ✓ Kabir₹2,100 paid
  • ✓ Divya₹2,100 paid

Illustrative example

Create a group gift in 30 seconds. Share via WhatsApp. Contributors don't need to install anything. UPI-first, Razorpay-backed.

What to wear. What to bring. One app.

Both are social preparation anxiety. Both require trusted, ranked recommendations. Both happen around the same events.

What to wear

  • What to wear to a Diwali party
  • What to wear to a wedding as a plus-one — South Indian vs. Punjabi vs. Bengali
  • What to wear to an office Diwali event

Size-aware, climate-aware, budget-aware.

Browse styling guides →

What to bring

  • What to gift at a South Indian wedding
  • Top 10 Diwali gifts for colleagues
  • Best birthday gifts under ₹2,000

Recipient-aware, occasion-aware, region-aware.

Browse gift lists →

Both live in the same app because both are about showing up well for the people you care about.

Why this is different.

Wishlist appsAI gift findersOccasion Manager
No occasion trackingNo persistent profilePeople + Occasions + Gifts
No relationship contextNo Indian festival dataBuilt for India's 88-day season
No group coordinationNo memory of past giftsGroup gifts + gift history
No stylingNo stylingStyling + Gifting unified

Once you've entered 20 people with their sizes, preferences, and gift history, you're not leaving. That's real switching cost. Wishlist apps don't have this. AI gift finders definitely don't have this.

Your calendar is waiting.

It takes 30 seconds to add your first person. The relief lasts all year.

Get Started — It's Free

Free tier: 10 people, 5 gift recommendations/month, basic calendar. Pro: ₹199/month — unlimited people, group gifts, price alerts, styling guides.